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Media

With an end-to-end approach, we offer personalized solutions, integrated, and fully connected to address the needs of the Media sector

Enabling the digital transformation for media

Broadcasting and the video-based content delivery industry have converged to create a vast and ever-expanding digital ecosystem in which players must create a uniquely compelling value proposition for communication and content. Consumers want the best of the best, and rapidly changing technologies force companies to become more agile, upgrading services quickly and scaling them rapidly while anticipating problems before they reach their users.

NTT DATA has been partnering with the main operators in the Media sector for more than 20 years, sharing the challenges of digital transformation and product innovation by collaborating with the leading Broadcasters, OTT platforms, TV/video departments of Telco operators, Content & Entertainment providers, leading Publishers, Advertising Agencies, “pure digital” players, and companies in the Gaming & Betting sectors.

Our Capability

Digital Product & Customer Experience

Broadcasting & Media companies need to constantly expand, upgrade and renew their digital offerings to stay relevant to their end-customers.
Our extensive capabilities in digital design & system integration make NTT DATA the ideal partner for redesigning the customer experience by refreshing and improving all your digital properties, including websites & portals, mobile apps, e-commerce, and new interactive audiovisual experiences.

Multimedia & Content Distribution System

Through our strategic collaborations with the leading operators in the industry, we have built up extensive capabilities in application development for preparing and compressing video content, orchestration media workflow management systems and delivery of multimedia contents on OTT, PTV, DTH/Cable and DTT platforms.

Data Foundation & Intelligence

By leveraging our knowledge of broadcasting/video delivery processes and our expertise in advanced technologies for the management and analysis of large volumes of data, we can undertake strategic data initiatives for the Media sector.
NTT DATA can support Media customers in the development of Big Data & Analytics applications and in the management of their data infrastructure, both for existing products and for new video-based solutions.

Media Advisory Services

We provide a wide range of consulting services to support the transformation of operating models according to a customer's chosen strategy. We can advise on how to optimize processes by exploiting innovative automation & digitization approaches, and the application of advanced technologies such as AI.
Our Advisory Services provide a holistic approach for the analysis of the E2E video chain to highlight potential flaws and optimization. Our wide-ranging capabilities and expertise allow us to cover the full range of advice requirements, including Business Strategy, Service Design, IT & Technology Consultancy.

AM Transformation Services

Supported by NTT DATA’s Dynamic Applications Management & Outsourcing (DynAMO™) framework, our experts can help Media companies better manage their applications, simplify their IT landscape and support their IT Digital Transformation journey.

Future-Proof Solutions

Consumers are eager to embrace the next wave of digital entertainment, one that is more immersive and interactive, blurring the boundaries between the physical and virtual worlds, and between what we watch and what we play. Media companies that want to develop advanced new entertainment services that are interactive, personalized and engaging can leverage the extensive experience NTT DATA has built up developing VR/AR solutions, gaming applications, and user-generated content, which have been used directly in TV or Media programs or in direct-to-consumer solutions.

Enabling Video Smart Operations

NTT DATA has developed a framework that allows to define the innovation strategy to enable the Video Smart Operation in the Media sector. Based on the technologies in use and the strategies the company intends to pursue, the framework allows to identify a possible evolving architectural path scenarios to effectively introduce Hyper automation technologies and tools.

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How media companies can create an enhanced TV experience

Enhanced TV represents the intersection of media content and new technologies. Thanks to advanced content creation techniques leveraging cognitive services orchestration and to interactive technologies enabling content synchronization with current audience view, users can enjoy new formats in which they can gain additional information, personalize their experience or interact by influencing what they are watching.
Through this whitepaper companies can get a better understanding on how to create and deliver interactive contents and the technologies that make this possible.

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HYPER Transcoding Technology - Hyper-optimized encoding pipelines

HYPER Transcoding Technology is an advanced file-based batch transcoder that allows the creation of ultra-optimized HQ encoding pipelines, and can be used on-prem, in the Cloud or in hybrid mode.

Video Analysis Platform

NTT DATA Video Analysis Platform (VAP) is a modular and highly customizable platform designed to improve the video analysis processes of Broadcasters and Media Providers using Artificial Intelligence.

VideoQoE

NTT DATA VQoE (Video Quality of Experience) is an end-to-end suite of advanced solutions and services designed to improve the quality of the viewing experience for the end customers, so increasingly loyalty and customer satisfaction and ensuring the content offered by Media companies enjoys their viewers’ fullest attention.

VeoTest

NTT DATA offers an end-to-end OTT/IPTV testing and QA automation service for streaming video operators to ensure they consistently deliver the best experience. Video testing robots can test and monitor any service on any device or network, and so detect errors before services are commercially launched. Our dedicated Video Testing Lab automates testing and QA of video delivery devices, while the NTT DATA FLENS AIOps solution helps efficiently monitor the large amount of test data.

OTT Streaming Observatory

NTT DATA OTT Streaming Observatory is benchmark reporting service to help clients understand how they are performing in the streaming space, considering technical quality KPIs compared against those of key competitors in the market.