Contribution to society through business and corporate activities

• * Source : 2020 White Paper on Health, Labour and Welfare

In the retail sector, it is becoming increasingly diffcult to expand the number of physical stores due to Japan's declining workforce. Meanwhile, the COVID-19 pandemic is changing the way customers and sellers communicate with each other on the sales floor. With these factors in mind, NTT DATA has partnered with TOKYU HANDS, a retail chain that specializes in home improvement and lifestyle products, to conduct field tests of digital stores that use avatars linked to the movements of operators to propose and promote products remotely. This enables us to offer new customer service options during the COVID era, unbound by the conventional assumption that equates "customer service" with "face-to-face contact."
In the field tests, we set up special avatar booths in five TOKYU HANDS stores in three cities, through which personnel with expert knowledge directed customers to products that meet their needs. The personnel are backed by avatars from the head offce, store back offces and homes. This arrangement enables customers to shop with more convenience and peace of mind, and realizes more flexible working styles for employees. It also uses an AI-based facial recognition function to visualize each customer's gender and age group, as well as emotion estimation data, conversation data and other information, with the aim of improving the quality of customer services. Based on the results of these field tests, NTT DATA will increase the number of digital stores with avatar booths and the range of customer service scenarios while using e-commerce sites to interface with customers in their homes. In these ways, we will embrace the challenge of using digital technology to transform the new customer service market.

As of November 30, 2020, the COVID-19 pandemic shows no signs of slowing down, the number of new infections in APAC, led by the Philippines and Indonesia, continues to increase.
Amid a global shortage of radiologists, who use medical images such as X-rays and CT scans to make diagnoses, NTT DATA has conducted a Proof of Concept (PoC) for AI-based diagnostic imaging in hospitals around the world. Recently, NTT DATA started offering the Covid-19 detection PoC for free of charge to more than 10 government/medical institutions across APAC with a newly added function of AI engine that can detect the suspected case of COVID-19 from X-rays and CT scans.
This solution highlights suspected lesions identified by AI on X-rays and CT scans and the identified content is automatically reflected on the diagnostic imaging report created by the radiologist to support the doctor's judgement. It enables to narrow down targets of sample collection, which help to strengthen medical systems and reduce the burden on doctors in each country.
PoC for AI diagnostic imaging solutions is being implemented in the Philippines and Indonesia.
Especially in the Philippines, together with Inter-Agency Task Force for a new infectious disease under the direct control of the President, PoC experiments in multiple cities and medical institutions are carried out.
In the future, NTT DATA aims to provide integrated smart hospital solutions with a view to linking them with telehealth solution and other solutions for home care patients.

The example of AI highlighting lesions from medical images and reflecting on the diagnostic report

Digital transformation (DX) is expanding rapidly across government and other public organizations, evidenced by the planned establishment of the Japan Digital Agency in the fall of 2021. This has given rise to the "Cloud by Default Principle," which states that cloud services should be considered as the first choice when developing government information systems. This principle has spurred the development of various cloud services. Due to the wide variety of service delivery platforms and service content, however, selecting the most appropriate services has become problematic.
In response, NTT DATA offers its Digital Community Platform™, a multi-cloud integration service that enables the seamless, safe and secure use of various public cloud services. This service meets operational quality, security and other requirements that benefit social infrastructure as demanded by our public-sector clients, including governments and other public organizations.
In addition to migrating existing systems to the cloud, we provide a full range of cloud-based services that meet the needs of public institutions, including service selection, introduction and operation. We also offer an authentication linkage function, which allows existing user management systems to be deployed without modification, thus ensuring safe and secure use of various public cloud services. We will continue fostering DX among governments while supporting productivity improvements and work-style innovations for civil servants.

• * Source : 2020 White Paper on Aging Society (Summary Version)

When accessing various services, do you fully understand and agree to the terms and conditions associated with those services? Do you know exactly the companies to which you have provided your personal data, including those with terms you have agreed to in the past?
A personal data trust bank is a framework in which individuals provide data to companies, having decided which companies are suitable and the purposes for which the information will be used. In return, the companies use the data to oer benefits in the form of services and products tailored to the individuals.
In the case of fitness clubs, for example, advances in personal data trust banks will enable companies to oer comprehensive wellness programs tailored to each individual based on personal data. A typical program would cover not only training content and frequency but also daily steps, sleeping hours, diet and health checkup results.
NTT DATA oers My Information Tracer™ ("mint") as a platform to support the personal data trust bank framework and takes responsibility for the distribution of personal data. We also aim to put into practical use a consent management service that enables individuals to control their personal data. In addition, we have established a consortium of companies from various industries, including finance, telecommunications, logistics and infrastructure, to consider new services that utilize personal data. We will continue creating new value in society by encouraging the evolution of personal data trust banks.

Trading operations entail the flow of all kinds of goods and require many manual operations based on paper documents during transactions. Such operations, which includes the transcribing of documents and the checking of consistency, incurs significant costs. In addition, as multiple parties are involved in transactions across countries, the creation of a system for the accurate and safe transfer of information has been a common challenge that transcends industry boundaries.
To address these challenges, NTT DATA has led a cross-industry consortium since 2017 with 18 trading-related companies from varying industries, including trading, banking, insurance, and shipping. Members have examined how to improve the effciency and safety of trade operations using digital technology, and conducted Proofs of Concept (PoC) both in Japan and ASEAN countries.
In 2020, NTT DATA started full-scale operation of TradeWaltz^®. In October 2020, seven Japanese companies—NTT DATA Corporation, Mitsubishi Corporation, Toyota Tsusho Corporation, Tokio Marine & Nichido Fire Insurance Co., Ltd., MUFG Bank, Ltd., Kanematsu Corporation and Sompo Japan Insurance Inc.—agreed to jointly invest in a company managing the platform.
Customers introducing TradeWaltz^® can cut their workload by up to 50% compared to existing methods. This includes large-scale cuts in trade-related paperwork and contactless electronic data exchange, all in response to COVID-19.
In the future, we will aim for 100% digitalization of trade documents while helping realize safer, more secure, and more effcient trade transactions.

AW3D^®, provided by NTT DATA in collaboration with the Remote Sensing Technology Center of Japan, is based on the world's highest-performance satellite imaging data and image processing technology. In e ect, it is a "digital 3D map of the entire world."
The speed and newness of the 3D data, which is provided in the form of images and extracted information with 2.5-meter maximum resolution, makes AW3D^® a viable alternative to aerial surveys and field surveys. Using AI to analyze images makes it possible to extract information on buildings and other geological features and monitor changes over time.
Since its launch in 2014, AW3D^® has been used in more than 2,000 projects in over 130 countries around the world. Its fields of deployment include urban development, agriculture, plant construction and facility management, airports and harbors, electric power, roads and railroads, disaster prevention and response, and forest and green space management. For example, it is used to simulate radio-wave propagation to facilitate 5G base station design and as a map for automatic driving. It is also used to benefit the construction of wind power plants, specifically by helping predict wind flows from surrounding topography. Other uses include the simulation of rainwater outflows and landslides from mountains caused by heavy rains. In addition, AW3D^® is used to gain an understanding of sewage flow channels, which helps clarify polio transmission routes in developing countries. In these and other ways, it contributes to the resolution of global social issues.

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  Communication infrastructure development

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  Disaster simulation

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  High-precision map for autonomous driving

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  3D data of high-rise buildings (Tokyo)

With the rapid progress of innovative technologies, such as cloud services, big data, AI and IoT, the automotive industry is undergoing a major "once in a century" transformation driven by advances in CASE1 and MaaS2. In these changing times, Toyota Motor Corporation is promoting its "Connected Strategy." Under the strategy, Toyota Connected is spearheading development of the "Mobility Service Platform (MSPF)," an information platform that supports Toyota's MaaS vision.
NTT DATA entered a business alliance with Toyota Connected in April 2020. Under the alliance, we are combining Toyota Connected's know-how in the service business for connected cars with NTT DATA's global IT resources and cutting-edge technology deployment expertise. Together, we are working to develop a stronger MSPF and strengthen our ability to address and utilize the expanding volume of vehicle-related big data.
In addition, we will emphasize collaborative development and personnel exchanges between Toyota Connected and our core mobility service business, with the aim of strengthening systems for providing high-quality global mobility services.
By sharing mechanisms, services and values that support the next-generation society, Toyota Connected and NTT DATA will deploy their jointly created services to help build a prosperous and exciting mobility society.

• 1. CASE : Connected, Autonomous/automated, Shared, Electric
• 2. MaaS : Mobility as a Service

Intensive care units (ICUs) need to be robust and operate effectively around the clock. While there are around 17,000 ICU beds throughout Japan, there is a shortage of intensive care specialists, numbering only 1,850. In some medical institutions, surgeons and internal medicine doctors are forced to treat critically ill patients even at night, leading to longer working hours and increased mental burden on doctors.
To address these issues, NTT DATA offers "Tele-ICU," a remote ICU system, in collaboration with Yokohama City University. Tele-ICU is a network that connects a support center staffed by resident intensive care specialists with the ICUs of multiple medical institutions, enabling the sharing of patient vital information, real-time images and electronic medical records. Specialists at the support center monitor patient information in real time and provide remote support for medical treatment by doctors in each institution. In October 2020, we established a support center in a hospital attached to Yokohama City University, with support from the Ministry of Health, Labour and Welfare and the Yokohama City Medical Bureau. The center coordinates a network of around 40 ICU beds at partner facilities in Yokohama City.
We will continue working to improve the quality of medical care and reduce the burden on doctors by expanding the network linked to Tele-ICU and upgrading its functions. As Tele-ICU also helps reduce physical contact between people, we will further broaden its application with a view to preventing infections of medical staff during the COVID-19 pandemic.

Featuring the largest and most advanced equipment in Japan, Mitaka Data Center EAST brings together know-how amassed by NTT DATA in the construction and operation of numerous systems and data center facilities. It also incorporates AI, IoT and other advanced technologies and functions as an innovative service center that helps customers implement their DX strategies.
With a total floor area of around 38,000 m2 (accommodating about 5,600 server racks), it is one of the largest dedicated data center buildings in Japan. Although the building can manage a heavy power load, it is environmentally friendly and takes advantage of clean energy options, which include wall-mounted air conditioning that enables outside air cooling, natural lighting in common areas and a solar panel power supply.
In September 2018, Mitaka Data Center EAST became the first facility in Japan to receive Gold Certification in the data center category under the Leadership in Energy and Environmental Design (LEED) certification system overseen by the U.S. Green Building Council.
To minimize the impact of environmental challenges, the center features an energy-effcient operational design and is in an area where the risk of floods, earthquakes and other disasters is extremely low. Its building structure is also earthquake proof, capable of withstanding big earthquakes (with a seismic intensity of 6 to 7). In addition, it is equipped with enhanced disaster-recovery functions, with power supplied by multiple substations and an emergency generator installed.
Mitaka Data Center EAST reflects NTT DATA's commitment to the environment. It supports mission-critical backbone systems that underpin our customers' DX efforts while helping to build a safe and secure social infrastructure.

• * Source : Japanese Credit Statistics (2019 Edition), Japan Consumer Credit Association

Recent years have seen an increase in cyberattacks on information systems, including through unauthorized Internet access and targeted internal attacks using malware. Among them, fraudulent transactions conducted through online "spoofing"—using personal information illegally acquired through information leakage and/or phishing—have become particularly sophisticated. With the increasing number of Internet transactions and use of smartphone payments, security measures against unauthorized transactions and logins are urgently needed.
In response, NTT DATA offers CAFIS Brain, a cloud-based service that detects fraudulent transactions with high accuracy. It does this by extracting information on terminals (personal computers, smartphones and the like) operated by end users and performing attribute/behavioral analysis in conjunction with analyses of transaction information.
This service utilizes NTT DATA's high-security data center to reduce customers' system construction and operation workloads. In addition to providing high security, it helps minimize damages stemming from fraudulent transactions and ensure safe and secure Internet transactions, enabling customers to expand their businesses more effciently.
Seeking to remain a partner that customers can trust, we are striving to fulfill our responsibilities as an advanced security company committed to both ensuring information security and actively utilizing and sharing information.

In Italy, pipes and other water facilities have deteriorated to such an extent that the ratio of water for which fees cannot be collected due to water leakage or theft (non-revenue water rate) has reached as high as 40%. Accordingly, appropriate management of limited water resources has become an urgent social issue in that nation.
In response, NTT DATA Italia, a subsidiary of NTT DATA, started research into IoT-based smart water management systems in 2016. Following a series of hackathons, where multiple in-house engineers gathered to exchange opinions and ideas, it developed origAMI, a unique smart water management system that handles the modeling, monitoring and control of water distribution systems. The origAMI system enables centralized management of water distribution–related operations, including water consumption measurement and billing automation, as well as detection and monitoring of chlorine and contaminants and water pipe facility maintenance support. It is a comprehensive management tool for water distribution system designers, operational managers and end users.
Securing and supplying safe water is an environmental issue that needs to be addressed globally. For this reason, we expect demand for systems like origAMI to continue to grow. NTT DATA will seek to expand origAMI globally through collaboration with local and global partners with the aim of contributing to the procurement and supply of safe water.

• * DMA (District Metered Area) is a discrete area of a water distribution network. DMAs, also called sectorization, is one of the most promising methods of improving the water supply qualitatively and quantitatively.

NTT DATA has designated "promotion of IT education" as a central theme in its social contribution activities to be undertaken globally. As an IT education program for children, we are rolling out NTT DATA Academia, an online programming event for elementary school students and their parents. In fiscal 2020, 13 companies of the NTT DATA Group joined forces to establish brand messages aimed at helping resolve regional and social issues and encouraging children's growth : "Stay close to local children," "Foster children's inquisitiveness about IT and society" and "Foster children's ability to take independent action through IT experiences." The curriculum, which will be provided to more than 3,000 students, reflects our emphasis on "Quality Education" (one of the SDGs adopted by the United Nations), as well as overall STEAM (science, technology, engineering, arts and mathematics) education linked to IT.

NTT DATA Academia website

• https://www.nttdata.com/jp/ja/about-us/socialactivity/academia/

(Japanese version only)

NTT DATA Academia (online format)

NTT DATA also participates in the Social Technology Offcer (STO) Creation Project, which aims to help NPOs/NGOs improve their ability to solve social issues through IT. (An STO is a person who advises NPOs/NGOs on the use of IT from a management perspective.) This project was launched by the Japan NPO Center, Code for Japan and ETIC., and we support it through subsidies for activity expenses and employee pro bono volunteer activities aimed at developing STO human resources.
Our overseas Group companies also actively engage in IT education programs targeting children and NPOs/NGOs based on the circumstances of their respective countries.
At NTT DATA, we believe it is important for employees to participate in social contribution activities and thus gain the experience of collaborating with NPOs/NGOs that tackle social issues daily. Such collaborative experiences will enhance employees' ability to design solutions to problems and discern where IT can be useful.Through these ongoing eorts, we will maintain our quest to create numerous social problem-solving businesses.

STO Creation Project website

• https://sto.code4japan.org/

(Japanese version only)

STO brochure