Innovation with a purpose
Innovation is woven into the fabric of our company. We strive to continually create new value within our global markets, for our clients and for society at large.
Innovation wins
As a leading business and technology services company, NTT DATA has a long and rich legacy of innovation. Our experience covers closed, R&D-related efforts as well as open innovation in collaboration with startups, academic institutions, and strategic technology and accelerator partners. Using the full complement of our global resources, offerings, capabilities and assets, we enable innovation and growth in our own business and for our clients.
Key elements of our innovation approach
Global and regional focus
As a global enterprise, we drive sustained growth through innovation efforts that support global and regional businesses. We maintain a portfolio of global software assets in line with our clients' needs and investment priorities.
Business and technology foresight
Our research and foresight inform our corporate business, technology and innovation strategies. These provide a compass for directing our efforts to deliver innovative solutions and services that provide value to our clients and wider society.
Broadening horizons through innovation activities
A broad array of innovation activities help to empower our business. From the annual Tokyo Open Innovation Program to regional challenges and hackathons, we promote collaboration and actively participate in incubation initiatives.
Innovation investments for today and tomorrow
We employ a three-horizon investment approach to ensure balanced investments in innovation, ranging from technologies core to our business to those maturing in three to five years' time and those forecast to realize value after five years.
Innovation ecosystem
We nurture and leverage a broad ecosystem of partners to complement and advance our innovation efforts. We work with strategic technology partners, venture partners, startups, academics and innovation accelerators.
Global innovation focus areas
To create value for our clients, our business and society, we focus on global, strategic innovation investments, those that are relevant across all of our markets, in three areas: Global Technologies, Global Industries and Global Sustainability.
Global technologies
Our global technology innovation ambitions center on growing and maturing the mainstream and advanced technologies that enable our solutions and services. We focus on horizontal technologies that are compatible with our current business and also present future growth opportunities for our regional and group businesses.
Global industries
Through coinvestment, cocreation and new solutions, we aim to drive new business growth in six global industries: life sciences; insurance; banking; automotive; telecom, media and entertainment; and manufacturing. Leveraging NTT DATA's full-stack services, industry thought leadership, global delivery, innovation and technology capabilities, we aim to deliver innovative solutions that are in high demand within these industries.
Global sustainability
Global sustainability is a key element of our corporate strategy, and our innovation ambitions are to create positive change for the planet, people and society. We work closely with our partners to implement programs and innovation efforts that achieve a more sustainable society by connecting people through technology.
Our innovation ecosystem
Working with our broad ecosystem of strategic technology partners, venture partners, startups, academic partners and innovation accelerators is key to advancing our global innovation efforts.
Global Innovation Centers, regional innovation labs and studios
Our Global Innovation Centers provide an extensive network of regional studios and innovation labs that enable local and global collaboration to identify advanced technologies and experiment with their capabilities. Our technology experts and engineers incubate strategic innovations and collaborate with clients to execute proofs of concept.
Research and development
NTT DATA is part of NTT Group, which invests over $3.6 billion in R&D every year. Together, our R&D efforts enable discoveries that help tackle intractable societal challenges and create new, innovative products and services.
Venture partners, external accelerators and academic partners
Our venture partners (including our own NTT Venture Capital, Docomo Ventures and independent VCs), startup accelerators and academic partners (including MIT and Stanford) offer valuable insights and provide leads for startups.
Next-generation strategic technology partners
Startups and strategic technology partners are essential to our innovation efforts. They complement and extend our portfolio and help us improve our time to market and grow our asset-based business.
Our Impact
5K
R&D professionals
18K
Patents
$3.6B
Annual investment in R&D by NTT Group
1.3K
Technical papers
Case Studies
NTT DATA Innovation Center
Building a data center digital twin
Our digital twin vision prioritizes interoperability by leveraging standard formats and technologies. In this context, NVIDIA Omniverse emerges as a valuable tool to easily interconnect different platforms.
Tecopesca
Blockchain for sustainable supply-chain innovation
To streamline the traceability of their supply chain, Tecopesca, a producer of canned seafood products in Latin America, implemented an advanced solution to ensure transparency and accountability throughout the supply chain.
Global auto OEMs
Intelligent vehicle maneuvering
Rather than equipping vehicles with more technology and intelligence, we're exploring how to integrate intelligence from various infrastructure systems for several use cases in intelligent vehicle maneuvering, including automated valet parking.
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